Adrienne Ralph, Director of Marketing and Communications, is an agile, results-driven marketing executive with over 15 years of experience building high-impact, customer-centric strategies that drive brand awareness, engagement, and revenue growth. Her most recent roles was the Director of Marketing Strategy for Non-Dues Revenue at AAA Club Alliance, where she lead omnichannel initiatives across eight key business lines with oversight of a $15 million marketing budget and a 22-person team.
With deep expertise in brand development, digital marketing, customer engagement, and partnership strategy, Adrienne has consistently delivered double- and triple-digit ROI through data-driven campaigns, innovative content strategy, and integrated go-to-market plans. She has played a critical role in major performance gains—boosting online traffic by 30%, increasing conversion rates by 5%, and generating record-breaking co-op marketing participation. Throughout her career, Adrienne led successful programs in travel, discounts, and member services marketing, including the award-winning redesign and relaunch of AAA Traveler Magazine.
Adrienne’s career began in media and agency marketing, where she managed multimillion-dollar budgets and launched campaigns for major regional homebuilders. She holds a BFA in Art History from Temple University, along with certifications in Business Analytics (University of Pennsylvania), Leadership (University of Delaware), and Business and Management (Dale Carnegie).
A passionate mentor and team builder, Adrienne is known for developing high-performing talent and fostering a culture of continuous improvement. Outside of work, she actively supports her community through volunteer roles and fundraising leadership in youth and senior-focused organizations.
